The average modeling career is launched at 16, but if TV Land has anything to do with it, 35 is the new 16.
The nostalgia channel is in the game of original programming, leading with the new show “She’s Got the Look,” which features beautiful women vying for a modeling crown. The twist is – all of the contenders are over 35 years of age.
“She’s Got the Look” premieres tonight with the auditions whittling down to the final contestants with the help of the judging trio of modeling masters being Wilhelmina Models, Inc. President Sean Patterson, celebrity stylist Robert Verdi, and over-35 beauty supermodel Beverly Johnson, who let EUR’s Lee Bailey in on details about the new show.
“We live in the US where most of us are going to be 50 years old and more, so there is a huge market for women over 35 that really hasn’t been addressed yet,” Johnson said of one of the reasons TV Land created the series. “But the show is not only going to be a platform to address that market, but also to embrace our maturity.”
Read more: EURweb
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